Rebranding

This was a collaborative project involving myself and my friend, Areeba. The task involved identifying a business for enhancement and rebranding. After careful consideration, we selected Joe's Diner, a small restaurant located in Stratford Ontario.

We analyzed their brand story and created a new logo, maintaining the original black and white color scheme while introducing a vibrant pop of orange, appealing to a younger audience. The inclusion of the house icon symbolizes the diner's commitment to serving comforting, home-cooked meals, fostering a cozy atmosphere. Lastly, the font choice remains straightforward and clean, reflecting the diner's commitment to simplicity and accessibility.

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*Please note: This was a project for a university course*